In the first half of 2025, Phuket welcomed 2.77 million international tourists, representing a 5.6% increase over the previous year. This confirms the strong demand for rentals, directly supporting the profitability of real estate.
The average annual return on investment for real estate in Phuket is 4.86%. One-bedroom units yield 4.81%, two-bedroom units offer 5.03%, and three-bedroom units generate around 4.74%. Exclusive developments with premium infrastructure provide guaranteed returns of 6–8% per year, while free-market short-term rentals may deliver up to 7–17%, depending on the property’s class and location.
Over the past 15 years, real estate prices on the island have risen by over 150%. In the condominium segment, sales increased by 48% in H1 2025. More than half of new projects now feature rental programmes and hotel-grade services, offering owners steady cash flow and reducing investment risks. The price gap between the southern/southwestern coast and the more expensive western central areas (15–20% cheaper) presents a strong potential for capital appreciation.
The villa segment remains attractive for long-term investors. Demand is highest in the mid-range category, priced between THB 15 million and 35 million (approx. USD 472,000–USD 1.1 million).
The hotel industry also shows high profitability. The average daily rate increased by 15.4% since late 2024, and revenue per available room rose by 23.1%. By 2026, an additional 3,800 hotel rooms are expected to enter the market, highlighting long-term confidence in Phuket as a tourism and investment destination.